Con Alma Sound Experience
2025 Fall · Pittsburgh Jazz Bar
Client
Con Alma, Pittsburgh
Type
Service Design
Role
Group Leader, Lead Designer
Team
Team of 4
Overview
Led a team of four to design two new low-cost services for Con Alma, a jazz bar in Pittsburgh, aimed at growing their audience without disrupting their existing model. We delivered an in-store cassette experience and a seasonal curated playlist program — one physical, one digital, both rooted in Con Alma's identity as a haven for good taste in music and food.
Concept Video
01 · Problem
Con Alma's reputation rests on a loyal existing crowd. Breaking through to new audiences — especially younger listeners unfamiliar with live jazz — required new touchpoints that felt authentic to the bar's identity rather than promotional.
02 · Solution
In-store cassette experience
Guests rent a cassette recorder at the bar, capture the live performance in real time, and take home a one-of-a-kind recording of the night. Low cost, high memorability.
Seasonal curated playlist program
Con Alma shares seasonal playlists curated around their music and food sensibility — building an online presence that positions the bar as a taste authority, not just a venue.
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